Customer storiesGeorge at Work

Customer story · Workshop furniture

A complete workshop. Configured in five languages.

George at Work, a brand of SPR Retail, sells Kraftmeister workbenches and complete workshop setups from its 4,000 m² showroom in Someren and its webshops across Europe.

With a oneCORE configurator, customers design their workshop in Dutch, German, French, English or Italian, and the order goes straight into the Magento webshop.

George at Work logo

Workbenches and workshop setups

Try the 3D configurator

The challenge

Selling a whole workshop, not one bench.

Customers don’t buy one workbench. They put together a complete workshop setup, across several countries.

How we built it

Build to Go, in three layers.

01
Build to last

One configurator for the full setup.

Customers design their Kraftmeister workshop in 3D on configurator.georgeatwork.com, cabinet by cabinet.

02
Build to ignite

Straight into the Magento cart.

The finished configuration goes into the George at Work Magento webshop as a ready cart, so the customer checks out the way they know.

CustomerDesigns a workshop in 5 languages
oneCOREConfiguration and price
Magento webshopCart ready to check out
03
Build to lead

Ready for every market.

The same configurator serves five languages, so a new country needs no new build.

See it in 3D

Design your workshop.

Add workbenches and storage, and build the full setup in your own language.

A prototype made for this page, based on the live configurator at configurator.georgeatwork.com. Options shown are a selection; prices and rules are in the live version.

The outcome

How oneCORE supports George at Work today.

  • Customers design a complete workshop online.
  • Five languages from one configurator.
  • Configurations land in the Magento cart.

Solutions in this story

What George at Work runs on.

Build to Go. Whatever your Go looks like.

Let’s see what oneCORE can build for you.